
THE LADS STUDIO
Design ◦ Brand ◦ Illustration ◦ Copy ◦ Packaging ◦ Decks ◦ Magic ◦ Dragons ◦ Pirates ◦ UFOs
Jesse Howell and Madeleine Voge create delightful and timeless brands across food & beverage, apparel, consumer, and tech. Their work has been featured in GQ, AdWeek, The Strategist, Architectural Digest, Business Insider, Rolling Stone, Dieline, and The Skimm.
FINITO
Finito is a cafe in a beachside neighborhood of San Francisco. The brand has seen virality now across Tiktok and Substack for the whimsical illustrations and timeless look and feel.
Aura Bora Land Animated Short
Welcome to Aura Bora Land. This animated short film follows Spike the hedgehog as he harvests giant strawberries and navigates his lush, sparkling world. Over 5 million impressions across Youtube and Google Ads.
Aura Bora x Graza
Graza Olive Oil and Aura Bora came together to create the 'Dry Guy' Olive Oil Martini, a non-alcoholic cocktail and Internet sensation. The packaging and 'Dry Guy' sub-brand is a blend of colors, typefaces, characters, and illustrations inspired by both delightful brand worlds. This packaging won 2nd Place in the 2024 Dieline Awards.
Aura Bora
We created the packaging, characters, website, copy and social media activations for this craft sparkling water. You can find 30+ flavors of Aura Bora online and in more than 10,000 grocery stores across the US. Featured in Bon Appetit, GQ, Vice, Rolling Stone, Shark Tank, and more.
Elemental Coffee
This beloved Oklahoma City cafe asked us to brand their first ever canned coffees, expanding into natural grocers across the Southwest. Those coffee monsters featured on the cans are known affectionately as Jitterbugs <3
Hello Playbook
Fin-tech Founder, David Hegarty, asked us to create a differentiated brand for this venture-backed financial wellness app. Don't miss Cornstarch, the optimistic star who guides you through the onboarding process and teaches you about money. Step aside, Clippy!
Camp Aura Bora
Is it really an iconic brand if it doesn't have merch? Here's Aura Bora's capsule collection, featuring the brands' rich earth tones, quippy copy, and an homage to frogs.
Spectrum Sciences
Spectrum Sciences is a daily multi-vitamins for kids on the spectrum. We created custom packaging and illustrations to balance delight and sophistication, and stand out on shelf.
Home Dough
Founder Jami Voge created a line of homemade, organic frozen cookie dough balls. We worked alongside Moxie Sozo to name, brand, and story-tell this delightful family brand.
Aura Bora Secret Menu
You know how In-N-Out has a not-so-secret menu? Aura Bora does too — a hyper-exclusive site for superfans to shop secret flavor drops that sell out in less than a day.
Play.AI
Playbook founder, Jessica Ko, wanted to know how to leverage AI for their creative storage app. So, we created a sub-brand and webpage called Play.AI with fully integrated AI prompting and... an illustrated shrimp mascot. We call him AI Shrimpy.
LIEU
LIEU is a collection of high-end, gender neutral vintage clothing, sourced internationally. Feat. in Vogue Magazine.
Aura Bora x P.F. Candle
We designed the packaging and launch materials for P.F. Candle Co. X Aura Bora limited edition collaboration flavor drop, Watermelon & Chili.
Ralph's Ranch
"A Place for Y'all" — Ralph's Rowdy Ranch is a working farm, botanical garden, event space, and community fixture in Oklahoma.
Custom Logos
We do logos.
Designs featured in GQ, FORBES, AdWeek, Business Insider, Rolling Stone, The Strategist, Architectural Digest, and Dieline.
theladsdesign@gmail.com