
Hello Playbook
Fin-tech Founder, David Hegarty, asked us to create a differentiated brand for this venture-backed financial wellness app. Don't miss Cornstarch, the optimistic star who guides you through the onboarding process and teaches you about money. Step aside, Clippy!
Project
Brand Identity
Creative Direction
Mascot Illustrations
Copy
Social Media
web deisng with
Brand Identity
Photography
Motion Graphics
Product design with
Amanda Greening
Mascot Illustrations
Stephen Wishnack
Creative Direction
Illustrations
Web design
Peachy
Packaging design
Designed with:
COME THROUGH
hello@thelads.com
Designs featured in GQ, Vice, Fortune, AdWeek, Business Insider, Rolling Stone, Architectural Digest, and Dieline.
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